This project formed part of an Irish Rail bid proposal for the Maynooth line, where I was responsible for designing the overall look and feel of the submission.

The brief required the proposal to remain visually aligned with the previously developed Kildare Line bid, while still establishing its own distinct identity. The challenge was to create a design system that felt consistent within the wider Irish Rail framework while allowing the Maynooth proposal to stand confidently as an independent submission.

Working across layout, cover concepts, typography, and presentation hierarchy, I developed a suite of visual directions that balanced clarity, professionalism, and strong transport-sector branding. Multiple cover explorations were created to test how the proposal could feel both recognizable and unique within the wider rail expansion program.

The final outcome focused on high-impact presentation design, helping communicate the scale and ambition of the project while supporting the bid team in presenting a polished and credible submission.