Smart Motorway

This was a more illustration-led project created for Highways England, focused on developing a graphic with a strong sense of movement, energy, and accessibility. The brief called for a naive, hand-drawn visual style that felt engaging and easy to interact with, while still supporting a large-scale infrastructure message.

The process began with hand-drawn sketches, which were then developed digitally in Photoshop to create the final composition. Each illustrated element was designed as an interactive and movable component, allowing the graphic to be repositioned and adapted depending on layout, message, or presentation format.

This project demonstrates my ability to combine illustration, motion-inspired composition, and modular design systems, translating a technical subject into something visually approachable and dynamic.

Smart Motorway
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