The main objective of this project was to create a more interactive, engaging, and contemporary digital experience for Spearline, a global communications testing company now part of Cyara. The goal was to shorten the customer journey, making it easier for new users to quickly understand the products and services most relevant to their needs.

I designed and mocked up a single-page website concept, introducing a refreshed layout, new iconography, and a more vibrant visual system to improve usability and modernize the brand’s digital presence. The redesign focused on clear product hierarchy, simplified navigation, and stronger visual engagement, helping users move seamlessly from landing page to product discovery.

The project combined UX thinking, layout systems, icon design, and web-first visual storytelling, creating a cleaner and more intuitive experience aligned with the company’s growing global technology offering. Today, the business sits within Cyara’s wider AI-led CX platform ecosystem, which reinforces the product-led nature of the redesign direction.